About Me

There's some method, but it's mostly magic

Who I AM?

I’m a freelance copywriter, storyteller, and ideas guy. My work ranges from web copy to brand campaigns, scripts, and everything in between. I believe in the power of stories in shifting moods, sparking action and every project is a chance to make language work harder, to give brands voices worth listening to.

Great ideas deserve to be communicated with clarity, creativity, and a touch of flair. From script, tagline to campaign, I specialize in crafting copy that doesn’t just fill space but drives connection.

MY Skills

Sense of humor [134% actually] 100
Concept Development 90
PRESENTATION 90
LONG FORM 100

HERE'S WHAT I DO

Some words sell. Some words sing.

IDEAS & CONCEPT

Before the words, we find the big idea. Together, we’ll build a creative platform, a north star that guides all your brand’s communication.

STorytelling

From radio ads to brand films, I craft scripts that sound natural, land hard, and stick with your audiences.

CONTENT WRITING

Content is your brand’s backbone. I’ll write stories that resonate and keep people reading. Every word will work hard to make your brand impossible to ignore.

web copy

From homepages that land to product pages that convert. Let’s create web copy that engages, informs, and sells. An online presence that speaks for you.

CRAFT & EDITING

Cut the fluff. As my uncle James Baldwin used to say: "write a sentence as clean as a bone." Every line should earn its place. [Oh he’s not really my uncle]

BRAND VOICE KIT

Let's create a guide for how your brand speaks, writes, and shows up in the world. It includes a tone of voice guide with clear writing principles.

track record

  • All
  • Campaign
  • Film
  • Radio
  • Social
See More

THOUGHTS, TIPS & EXPERIMENTS

Selected Works

Visual Portfolio, Posts & Image Gallery for WordPress
Sbu is an absolute pleasure to work with. He has a remarkable ability to bring words to life - crafting narratives that not only communicate clearly, but also stir emotion. When you get goosebumps listening to his words, you know you're experiencing something powerful! A true wordsmith and creative partner.
Sade' Wallace
MANAGING DIRECTOR, KANAKA
Sade' Wallace
Sbu uses words to make the small and big things matter in a way that is relatable to consumers. He writes insightfully, with a witty and charming style, and draws you in with his approachable demeanor.
Zesizwe Jacobs
CREATIVE DIRECTOR, OGILVY
Zesizwe Jacobs
Brilliant!!!
SW Theron
FOUNDER, MARCO POLO STUDIO
Dale Elliott
In 2020, during my time at Absa Group Marketing and Corporate Affairs, I collaborated with Sbu on a project. This was shortly after the announcement of COVID-19 lockdowns, a profoundly challenging period in history. We filmed a TV commercial at Constitution Hill, carefully adhering to all pandemic restrictions and safety protocols. The campaign aimed to convey a gritty, youthful message through slam poetry, passionately delivered by Sbu, a talented writer. The focus of the ad was on making the message the hero, and by featuring Sbu as a singular character, he brought the words to life in a single unedited shot, without music. Sbu's powerful and passionate delivery deeply resonated with viewers, urging them to take action and support people in need during those uncertain times.
Liezl MacLennan
Creative Writer, PR and Strategic Communications Consultant.
Liezl MacLennan