The rebrand campaign centred on one truth: SABC is woven into the fabric of South African life. Using the tagline Everywhere For Everyone, Always, we told the story through the eyes of a young girl whose life unfolds alongside the evolution of the broadcaster. 

From heritage days to youth celebrations, from iconic dramas to the rise of new music genres, the narrative celebrated how SABC informs, entertains, and inspires through every stage of life. Montages of landscapes, townships, shows, and voices brought the message home, no matter where you are or who you are, the SABC is with you.